Welcome to Apparenza
Web Design, Illustration
& Company Profiling

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With long experience of advertising, profiling and marketing, Apparenza will assist you with all your design needs.

Web Design

Learn more about how to get up and running with user friendly web sites. Apparenza helps you set up a site suitable for your business needs.

You can also get help with designing your development projects – from wireframes to pixel perfect art work/mockup's – with a focus on IX, interaction and UX, user experience.

Illustration & Design

Apparenza designs with the core values of your business in mind.

Illustrations made by hand – pen and paper, or digitally – modern and simplistic, for books, papers, web sites, posters and more. Get a balanced logo design or the perfect feel for your business card.

Company Profiling

Consistent design of your company and brand is key to successful marketing.

Get advice on improving your company profile or help on creating a new one or, for starters, your own brand new logo.

Case portfolio

I am proud to have been consulted for helping theses companies acheiving their goals and reaching their design needs.
The following is a handful of cases.


Company Profiling / Web Style Guide


Graphic Design & Illustration


Print & online advertisement


Web design and graphic profile

Uppsala University

Illustrations for science article

O'Neill's Irish Pub & Restaurant

Company Profiling

Åsa Eriksson

Website Design

4 Recruit

Webdesign & Company Profiling


Let's reach the goal together

  • Let's meet!

    Give me a call on +46 70 611 02 56 or email me on eddie@apparenza.se and we'll set up a meeting to discuss your needs. I work very well on a distance, but if you are located in my vicinity, let's meet up for a cup of coffee.

  • Iterations

    I will make sure to keep you up to date on how our project is coming along by sending you work for proofing so we can discuss changes and improvements.

  • Delivery

    Depending on the charachteristics of the project, if artwork or other material is created specifically for your business, you will own it and get all the files you need for editing if necessary.

  • Happy is key

    Yes! Happy is key. Not happy? Let's improve! That's my top priority.

    Still not happy? I have loads of talented competition to recommend, and for some projects, that's exactly what i do.


And an extensive network of business partners.

Eddie Persson


Print Shops

The quality of a printed product is very important for your customers. For a print job, we will always make sure that the supplier has good knowledge when it comes to paper, color and finish.


If you need personalized or other specific features of photos in your design, i can recommend top qualtiy photografers to help us out.

Profiling Products

Need a decor for the window to your shop? Get your ad in the right format for that special display? Stripe your company car? Get your logo on a billboard the size of a building?

Feel assured you will get connected with the right company for your needs and that the end product will meet your expectations.


+46 706 110 256